Orchestrating a successful public relations campaign takes careful analysis, and customized execution. At Prime Time Media, we work closely with you to determine exactly what type of media placement will work best for you or your clients. Once we've mapped out our strategy, we'll be with you every step of the way, to make certain that each aspect is executed effectively.
Read on to learn more about the many ways Prime Time Media can help you obtain the best prime time placement in the media.
PRIME TIME MEDIA BROADCAST SERVICES
SATELLITE MEDIA TOURS (SMTs)
What is a SATELLITE MEDIA TOUR?
From one location your spokesperson is interviewed by TV news journalists around the world without having to leave the spokesperson’s city or get on a jet for a promotional tour. Prime Time Media has studios located in Los Angeles, New York, Chicago, San Francisco, Toronto and London. In addition, we have the capabilities to have your spokesperson interviewed live from a convention center floor, board room, or remote film location.
Satellite Media Tour (SMT), how does it work?
Prime Time Media books your client on television stations in specific media markets that you want to target. Specifically, your spokesperson can be in Prime Time Media’s studio in Los Angeles and for example, their line up of interviews might begin at 5:00AM and their first interview could be with Diane Sawyer in New York, at 5:10 their next interview is with a news anchor from the BBC in London, then at 5:20 a local anchorwoman from KGO (ABC affiliate) in San Francisco begins the interview. This means that your story can achieve unparalleled broadcast audience exposure in only a few hours at a reasonable price. There are more than 800 television stations in the U.S. that broadcast news and most of them will accept interviews via an SMT. In fact, many stations highly value live remote interviews because they display a high degree of technical sophistication while bringing information to their viewers from virtually any location on earth.
Within a few hours, a single Satellite Media Tour will project your spokesperson on live television in 15 to 30 cities in the United States. Plus internationally to: Canada, England, Australia, France, Italy, South America, Israel, and Japan.
Our Broadcast Expertise
Prime Time Media’s team of experts are known and trusted by newsrooms throughout the country. Your story is pitched in a clear and compelling manner, satisfying both your strategy and the needs of newsrooms. From booking to production, your spokesperson and your news story are in the hands of experts with years of experience and contacts at the networks and local stations.
To enhance your spokesperson and story, Prime Time Media can produce and edit background video (B roll) about your story to accompany your satellite media tour.
RADIO MEDIA TOURS (RMTs)
A Radio Media Tour, or RMT, provides your spokesperson the ability to conduct multiple back-to-back interviews--live or taped—from the comfort of their home, office, or hotel room. Just like their video counterparts, an RMT offer great economy and efficiency in helping your spokesperson connect with your audience.
Our media specialists have longstanding professional relationships with radio producers and key decision-makers. At Prime Time Media we have access to over 2,500 stations on the main channels of AP Radio Network and Westwood One/CBS. And we also provide placement on Satellite Radio, National Public Radio stations, and over 100 nationally syndicated radio programs.
VIDEO NEWS RELEASES (VNRs)
If a picture is worth a thousand words, how many words is a video worth?
A Video News Release is the television version of the printed press release. Produced in broadcast news style, VNRs communicate the news of a product launch, medical discovery, corporate merger event, or breaking news to the decision makers in newsrooms across the country and even the world. With our background in production and public relations, Prime Time Media has the expertise to communicate the most important features of your product or event in a way that will make the audience take notice. Drawing on our extensive list of contacts, we'll make sure your VNR is seen by those with the power to bring it to that audience.
ELECTRONIC PRESS KITS (EPKs)
An EPK is an edited montage of selected b-roll and soundbites assembled to promote a service, product, motion picture, television series, CD release, or event. An EPK allows television stations to use the raw footage to create their own story, generating publicity for your brand and advertisers at a fraction of the cost of a commercial.
At Prime Time Media we have our own crews that can go behind the scenes, shoot interviews, b -roll and edit specialized electronic press kits.
PRINT MEDIA
Prime Time Media has proven and established relationships with editors and journalists worldwide and we know which publications and news outlets will best meet your media campaign goals.
Whether reaching an audience of millions through worldwide publications or aiming for a specialized audience via specific trade publications, we always tailor strategic media relations campaigns around your message to reach your target audience.
WEBCASTING
Use our professional webcasting services to enhance your conference call, speech, or online seminar. Webcasting lets you connect with hundreds or thousands of people without leaving your office.
With webcasting, you can integrate audio, video, PowerPoint slides, photos, and more into a powerful presentation, which is then streamed to your participants' Web browsers. Prime Time Media's webcasting services include pre-production, video production, project management services, on-site production crews, and video equipment rental.
PODCASTING
Do you have knowledge or talent that you'd like to share with others? Consider creating your own podcast. Whatever your area of expertise, Prime Time Media can assist you with the distribution of your radio program, music video, or anything that can be captured in an audio or video file, for listening on mobile devices and personal computers.
Today's audience wants to listen when they want, where they want, and how they want - Prime Time Media makes that a possibility.
